The Downtown Gateway (GW) zone is intended to accommodate, restaurants, hotels and a variety of retail uses to accommodate visitors as well as local residents. Properties in this primary entrance to Provo should be inviting, attractive, well designed and maintained and new development shall be required to adhere to the established design guidelines for this zone in order to create a distinct sense of place. This zone is not intended to accommodate large scale retail uses. Uses in this district should not compete with Downtown or a shopping center but should consist of smaller scale downtown and visitor support type uses, incorporated into a mixed-use design.