The West Gateway (WG) zone is intended to accommodate restaurants, hotels and a variety of retail uses to service visitors as well as local residents. Properties in this primary entrance to Provo should be inviting, attractive, well designed and maintained. This zone may accommodate large-scale retail uses as well as smaller-scale downtown and visitor support type uses. The design criteria for the West Gateway is not as stringent as the Gateway zone to the east. Building location and architectural requirements have been lessened due to the different character of this area, as opposed to land further to the east.