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(1) Criteria. The name of a City asset shall be changed only after consideration of the:

(a) Historical significance of the name;

(b) Impact on the currently named individual or organization;

(c) Cost and impact of:

(i) changing existing signage, if any;

(ii) rebuilding community recognition; and

(iii) updating records such as letterhead, databases, and promotional materials; and

(d) Financial contribution of both the person or organization of the currently named asset and the person or organization proposing the new name.

(2) Consideration. Each petition to change an existing name shall be considered on a case-by-case basis pursuant to applicable provisions of this Chapter.

(Enacted 2012-16)