6.06.020 Hold Time and Transitions.
(1) The minimum hold time for an electronic display sign is the minimum amount of time that a message must be displayed before transitioning to a new message. The minimum hold time for all on-premises electronic display signs in the LZ2 lighting zone is one (1) hour.
(2) The minimum hold time for an on-premises electronic display sign in the LZ3 lighting zone shall be:
(a) Eight (8) seconds for a sign adjacent to and facing Interstate 15;
(b) Fifteen (15) seconds for a sign located in an SC3 zone and associated with a commercial building housing twenty (20) or more different tenants; and
(c) One (1) minute for all other signs in the LZ3 zone that are not described in Subsection (2)(a) or (2)(b) of this Section.
(3) The images and messages displayed shall be static, and the transition from one (1) static display to another shall be instantaneous with no special effects or the transition may provide a black screen for at least one (1) second.
(4) Electronic display signs shall not include animation, full motion video, flashing, scrolling, strobing, racing, blinking, changes in color, fade in or fade out in any manner imitating movement, or any other means not providing constant illumination.
(5) An electronic display sign that was in operation prior to May 28, 2013, is not subject to the requirements of this Section so long as the sign is not replaced, reconstructed, upgraded, moved, or otherwise substantially changed.