“City” is Provo City.

“City license officer” is the Recorder of Provo City.

“Fire and other altered goods sale” is a sale held out in such a manner as to reasonably cause the public to believe that the sale will offer goods damaged or altered by fire, smoke, water or other means.

“Going-out-of-business sale” is a sale held out in such a manner as to reasonably cause the public to believe that upon its disposal of the stock of goods on hand the business will cease and be discontinued including, but not limited to, the following sales: Adjuster’s; adjustment; alteration; assignee’s; bankrupt; benefit of administrator’s; benefit of creditors’; benefit of trustees; building coming down; closing; creditor’s committee; creditor’s; end; executor’s final days; forced out; forced out of business; insolvent’s last days; lease expires; liquidation; loss of lease; mortgage sale; receiver’s; trustee’s; quitting business.

“Goods” is meant to include any goods, wares, merchandise or other property capable of being the object of a sale regulated hereunder.

“Person” is any person, firm, partnership, association, corporation, company or organization of any kind, including agents or consignees thereof.

“Removal of business sale” is a sale held out in such a manner as to reasonably cause the public to believe that the person conducting the sale will cease and discontinue business at the place of sale upon disposal of the stock of goods on hand and will then move to and resume business at a new location in the City or will then continue business from other existing locations in the City.