It shall be unlawful for any person engaged in business in Provo City with intent to sell or in any wise dispose of merchandise, service, or anything offered by such person directly or indirectly to the public for sale, or distribution, or with intent to increase the consumption thereof, or to induce the public in any manner to enter into any obligation relating thereto, or to acquire title thereto or an interest therein, to make, publish, disseminate, circulate, or place before the public, or cause directly or indirectly to be made, published, disseminated, circulated or placed before the public in this City in a newspaper or other publication, or in the form of a book, notice, handbill, poster, bill, circular, pamphlet, or letter, or in any other way, an advertisement of any sort regarding merchandise service, or anything so offered the public, which advertisement contains any assertion, representation or statement of fact which is false or untrue in any respect or which is deceptive or misleading.