It shall be deemed deceptive and misleading advertising and unlawful for any person engaged in the business of buying and selling new or secondhand articles or goods, wares and merchandise, or other property, real or personal, or who is engaged in the business of furnishing any kind of service, to advertise by means of “liner ads” in a newspaper, or otherwise, such articles, property or service for sale in a manner indicating that the sale is being made by a householder, or private party not engaged in such business. Every person engaged in any such business shall in advertising such goods, wares or merchandise, property or service for sale either through “liner ads,” or otherwise, affirmatively and clearly indicate the seller is engaged in such business and is not a private party.