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It shall be deemed deceptive and misleading advertising and unlawful for any person in a newspaper or other publication, or in any other manner hereinbefore set out, to offer to the public, for sale or distribution, any merchandise which is second hand or used merchandise, or which is defective in any manner, or which consists of articles or units or parts known as “seconds” or blemished merchandise or which has been rejected by the manufacturer thereof as not first class, unless there be conspicuously displayed in direct connection with the name and description of such merchandise and each specific article, unit or part thereof, an unequivocal statement, phrase, or word which will clearly indicate that such merchandise or each article, unit or part thereof so advertised is second hand, used, defective, or consists of “seconds,” or is blemished merchandise, or has been rejected by the manufacturer thereof as not first class, as the fact may be.