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5.4.3.1 Create innovative marketing campaigns to promote the Provo Municipal Airport to local businesses and tourists as an economical and convenient alternative to using the Salt Lake International Airport.

5.4.3.2 Work with land owners and businesses surrounding the Provo Municipal Airport to create business opportunities for businesses directly involved with the aviation industry.

5.4.3.3 Continue to work with Allegiant Air to open new destinations from the Provo Municipal Airport, specifically to major terminal hubs such as San Diego, Orlando, Des Moines, Baltimore, Kansas City, Honolulu, Billings, Las Vegas and Austin.

5.4.3.4 Strengthen the airport and access to the airport as assets to the business community.

5.4.3.5 Provo City will seek cooperation with local businesses and nonprofit organizations to provide critical assistance to poor and transient populations in our community to balance community health, employment, housing and safety issues.