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7.4.16.1 Work with the Downtown Provo, Inc., organization to maintain the Central Business District (CBD) as a vibrant center of business, financial, residential, government, retail, service, and cultural activities in Provo.

7.4.16.2 Improve public transportation in the Central Business District.

7.4.16.3 Create a vibrant mix of businesses, government, residential development and cultural opportunities in the downtown area.

7.4.16.4 Draw new cultural activities into the downtown area.

7.4.16.5 Target land uses that bring more people to the downtown area.