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Signs within the Regional Shopping Center (SC3) zone shall be regulated by the following provisions. Any signs, or types of sign, not expressly allowed by this Section are prohibited.

(1) Freestanding Signs Over Five (5) Feet in Height. Each shopping center facility established in an SC3 zone may have a freestanding sign over five (5) feet in height as follows:

(a) The area of the sign shall be as described in Section 14.38.130, Provo City Code.

(b) If the frontage of the shopping center facility is more than two hundred fifty (250) lineal feet (see Section 14.38.130, Provo City Code) the planning commission may approve a freestanding sign with a total area exceeding three hundred twenty (320) square feet. The actual size of the larger sign shall be determined by the Planning Commission based on the following:

(i) The degree to which the signs and the landscaping thereof architecturally and aesthetically blend with the shopping center facility and the landscaping thereof.

(ii) The volume and speed of travel of vehicular traffic moving past the shopping center facility.

(iii) The total number of tenants and the number of major tenants in the shopping center facility.

(iv) The area of the larger sign shall not be increased more than thirty-two (32) square feet (in excess of three hundred twenty (320) square feet) for each twenty-five (25) lineal feet of frontage (in excess of two hundred fifty (250) lineal feet).

(v) No sign shall exceed seven hundred twenty (720) square feet of sign space. A second sign, not exceeding seven hundred twenty (720) square feet of sign space may be allowed if the shopping center facility has more than five hundred (500) lineal feet of frontage; provided, that no more than two (2) signs may be erected.

(c) No freestanding sign shall exceed forty (40) feet in height.

(d) Notwithstanding the above provisions, a shopping center facility that has more than one thousand eight hundred (1,800) linear feet of frontage directly adjacent to Interstate 15 shall be allowed one (1) freestanding sign that meets the following criteria:

(i) Shall not exceed one thousand four hundred (1,400) square feet of sign space.

(ii) Shall not exceed ninety (90) feet in height.

(iii) Shall be located adjacent to Interstate 15.

(iv) Transition time between each message shall comply with the requirements of Chapter 6.06, Provo City Code.

(e) Large-scale developments of at least fifty (50) acres or more having no direct vehicular access to an arterial street shall be entitled to two (2) additional freestanding development entrance signs subject to the following standards:

(i) Sign copy shall be limited to the name, logo, on-premises advertising, and address of the development;

(ii) Sign location shall be limited to the immediate area where a secondary road connects to an arterial road whether on private or public property;

(iii) A sign may be located in a landscaped or concrete median in City-owned right-of-way subject to (A) issuance of an encroachment permit and (B) resolution of all sight safety issues;

(iv) Sign size shall be limited to five hundred (500) square feet;

(v) Sign height shall be limited to forty-five (45) feet; and

(vi) No more than two (2) such signs shall be permitted.

(vii) For the purpose of this Subsection the phrase “no direct vehicular access to an arterial street” shall mean a development project that:

(A) Has no drive entrances directly from an arterial into the development,

(B) Has no frontage on an arterial road, or

(C) Must be accessed from a secondary road.

(2) Wall Signs and Painted Wall Signs. Each business establishment or tenant of a shopping center facility may have a wall sign or painted wall sign as follows:

(a) A wall sign may not exceed fifteen percent (15%) of the total wall area in square feet.

(b) There may be only one (1) sign for each face of a business.

(c) No part of any sign shall extend above the top level of the wall upon or in front of which it is situated except for wall signs for independent pads in the zone where no part of any such sign shall extend more than five (5) feet above the top level of the wall or roof. The projection of such sign shall project no more than five (5) feet from the face of the building to which it is attached.

(3) Freestanding Signs under Five (5) Feet. Freestanding signs under five (5) feet in height may be permitted on an individual development pad as follows:

(a) The maximum area of sign space shall be as described in Section 14.38.120, Provo City Code.

(b) There may be one (1) freestanding sign under five (5) feet in height for each individual pad in the shopping center facility.

(c) The maximum height for each freestanding sign under five (5) feet shall be five (5) feet.

(d) All signs must be architecturally compatible using similar building materials and colors.

(e) Each sign must be in conformance with the setback requirements of the zone.

(Enacted 1987-51, Am 1995-02, Am 2013-16, Am 2017-29, Am 2021-12, Am 2022-43)