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A licensee hereunder shall:

(1) Adhere to inventory. The licensee shall be permitted to make an addition to the inventory during the period of sale and any extension thereof, up to and not exceeding three percent (3%) of the total cost value of the inventory attached to the application for license. All additions to the inventory of goods on hand, as reported in the application for license, shall be reported to the license officer by filing a duplicate of the licensee’s purchase order with the license officer at the time the order for goods is placed. In no event shall additions to the inventory of sale goods be made exceeding three percent (3%) of the value of inventory cost, attached to the application for license.

(2) Advertise properly. Refrain from employing any untrue, deceptive or misleading advertising.

(3) Adhere to advertising. Conduct the licensed sale in strict conformity with any advertising or holding out incident thereto.

(4) Keep duplicate inventory. Keep available at the place of sale a duplicate copy of the inventory submitted with the application and all additions thereto, and shall present such duplicate to inspecting officials upon request.

(5) Segregate non-inventoried goods. Keep any other goods separate and apart from the goods listed in the filed inventory as being objects of sale and shall make such distinction clear to the public by placing tags on all inventoried goods in and about the place of sale apprising the public of the status of all such goods.

(6) Not misrepresent. Not misrepresent quality, nature, purpose or description of the merchandise sold herein.